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Your B2B Marketing Pint. Delivered Cold.
Your B2B Marketing Pint is a quick, insightful podcast for tech marketers. Joined by other marketing veterans, your hosts Brian and Brendan share expertise on what works today and why. Grab a cold pint of hot takes on branding, content marketing, demand generation and more, served with a side of sarcasm.
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Latest Episodes
Illustrating the Point
Years ago Brendan pitched his CFO on turning the annual report into a comic book. She said no. In the Season 3 premiere of B2B Marketing Pint, illustrator and cartoonist Jonnie Allan joins Brendan and Brian to explain why that instinct wasn't wrong, even if the project was. Jonnie digs into where il...
Want to be CMO? Start with Soft Skills
Brian Stoller, CMO at VentureBeat and former IBM marketing leader, joins B2B Marketing Pint to talk about what it really takes to earn the CMO seat. Spoiler: it is not just brand brilliance. Brian shares why soft skills, sales alignment, team trust, clear goals, and knowing your own gaps matter more...
🐊 Wrestling the SEO Crocodile
SEO teams know the "crocodile" all too well: impressions rise, clicks fall, and the graph starts to look like the profile of a very hungry reptile. But for B2B executives who do not live in Google Search Console every day, the pattern can be confusing, alarming, and easy to misread. In this episode ...
Brian O'Grady
SaaS Revenue Guy
Brian is the founder of an award-winning digital marketing agency that drives revenue for SaaS & Fortune 50 clients on 4 continents. He led the growth of search advertising at IBM to influence a billion dollars in revenue and co-designed IBM’s global search advertising model in 2020. Since then his boutique agency team at Search Warrant has won 8 B2B marketing performance awards. Hungry for more, Brian wonders if the next marketing target to crush might be yours?
Brendan Ziolo
B2B Marketing Dude
For more than 25 years, Brendan Ziolo has helped B2B technology companies develop and deliver high-impact marketing campaigns that generate measurable ROI. As founder and president of Zinc Marketing, he advises clients on marketing strategy and provides end-to-end execution of their plans. Over the course of his career, Brendan has worked in marketing at both early-stage startups and global, multi-billion-dollar companies in Ottawa, Toronto, Dallas and Silicon Valley. He has taught marketing at the college level, hosts webinars for marketing professionals, and writes extensively about marketing strategy, content creation and demand generation at brendanziolo.com and on social media.
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