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Your B2B Marketing Pint. Delivered Cold.
Your B2B Marketing Pint is a quick, insightful podcast for tech marketers. Joined by other marketing veterans, your hosts Brian and Brendan share expertise on what works today and why. Grab a cold pint of hot takes on branding, content marketing, demand generation and more, served with a side of sarcasm.
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Latest Episodes
The AI Lie: Volume Isn't Revenue
Crack open one of the biggest misconceptions in AI-driven marketing: more output does not mean more revenue. Brendan and Brian sit down with Karla Congson, CEO & CTO of Agentive, to cut through the hype and get real about how AI is actually impacting B2B marketing performance today. They dig into wh...
How Do B2B Buyers Behave? Behavioral Science for Marketers
What really drives B2B buying decisions? In this episode of B2B Marketing Pint, Brendan Ziolo and Brian O'Grady sit down with behavioral scientist Pauline Kabitsis to unpack how behavioral science can help marketers build better campaigns, landing pages, onboarding flows, and product experiences. Pa...
Deliver Boxes. Deliver Pipeline: How Gifting Drives B2B Revenue
Direct mail isn't dead. It's back and it's smarter. In the Season 2 premiere of B2B Marketing Pint, we're joined by Kris Rudeegraap, Co-Founder and CEO of Sendoso, to break down why gifting and direct mail are showing up again in serious B2B demand gen programs — and why it's not your grandparents' ...
Brian O'Grady
SaaS Revenue Guy
Brian is the founder of an award-winning digital marketing agency that drives revenue for SaaS & Fortune 50 clients on 4 continents. He led the growth of search advertising at IBM to influence a billion dollars in revenue and co-designed IBM’s global search advertising model in 2020. Since then his boutique agency team at Search Warrant has won 8 B2B marketing performance awards. Hungry for more, Brian wonders if the next marketing target to crush might be yours?
Brendan Ziolo
B2B Marketing Dude
For more than 25 years, Brendan Ziolo has helped B2B technology companies develop and deliver high-impact marketing campaigns that generate measurable ROI. As founder and president of Zinc Marketing, he advises clients on marketing strategy and provides end-to-end execution of their plans. Over the course of his career, Brendan has worked in marketing at both early-stage startups and global, multi-billion-dollar companies in Ottawa, Toronto, Dallas and Silicon Valley. He has taught marketing at the college level, hosts webinars for marketing professionals, and writes extensively about marketing strategy, content creation and demand generation at brendanziolo.com and on social media.
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